Harron & Associates has a simple, yet comprehensive, approach to helping our clients. We work with each to define their goals and objectives and then draft a plan that will clearly and distinctly allow us to achieve them. The creative team always includes the direct involvement of the firm's president, Harron Ellenson.
Whether putting together a punchy press release, developing a worldwide web page, launching new products, providing timely, witty and well-informed speeches, tracking down the right reporter, arranging a press interview, or setting up editorial board briefings, Harron & Associates is committed to its clients: working together with them, always deeply involved, always anticipating and providing for their many needs.
At Harron & Associates, we measure our success on three levels:
Our objective is not to justify our fees; our objective is to best meet the client's needs. Our mission is to remain flexible, responsive and sensitive to the requirements of our clients. Whether helping to define a corporate identity or making sure a business meeting has working audio/visual materials, no need is too small or too big, and none are overlooked. We are there whenever and wherever we are needed.
- First, we measure our performance by assessing the direct effects of our work: how well our press conferences were attended, how attractive and informative our brochures were, or how frequently the media used our press releases. At this first level we measure how much exposure our work achieved, how many placements and impressions were made, and the likelihood that we reached specific target audience groups.
- Next, we measure whether or not our target audience actually received the message that we sent, whether they paid attention to it, and whether they understood and absorbed it.
- Finally, we measure the final outcome. Were opinions, attitudes or behaviors affected in the way we intended them to be? If so, then the campaign was successful.