How to Create a Brochure
How do you start a design project?
Ask yourself the following questions:
- What is the purpose of the brochure or other piece of collateral material?
- Who is going to read it?
- What is the demographic profile and interest level of the people who may read it?
- How many people do you expect to receive it?
- What style of brochure is most fitting to your client and appealing to its audience?
- What can you afford per piece?
- Who approves the final product?
- When must the material be completed?
Assess any existing visuals.
This can include photography, line drawings, or illustrations you might already have in-house. If you have nothing suitable, you may decide to commission new independent photography or use stock photography and graphics depending on your budget.
Write down the message in a succinct paragraph.
A clear and unanimous standpoint is important even in large or contentious companies. If the message can be written down in one paragraph and agreed to by all, then the brochure will work better. Give this positioning statement to a copy-writer, or if budget is a major concern, write it in-house.
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