How to Create a Brochure
How do you start a design project?
Ask yourself the following questions:
Once all of these questions are answered then:
- What is the purpose of the brochure or other piece of collateral material?
- Who is going to read it?
- What is the demographic profile and interest level of the people who may read it?
- How many people do you expect to receive it?
- What style of brochures do you like?
- What can you afford per piece?
- Who approves the final piece?
- When must the material be completed?
Assess any existing visuals (such as photography, line drawings, illustrations, etc.) you might have in-house. If you have nothing suitable, you may decide to commission new photography, rely on stock photography and/or graphics depending on your budget.
Write down in a paragraph the message you are trying to convey.
No matter how sophisticated a company or how large the staff, if the message can be written down in one paragraph and agreed to by all, then the brochure will work better. Give this positioning statement to a copy writer, or if budget is a major concern, write it in-house.
Collateral Materials Development
Harron & Associates provides full graphic capabilities for the development of collateral materials, including elegant invitations, newsletters, direct mail pieces, advertisements, special promotional items for events and conferences, and Web pages.