National Park Service - USS Constitution
Marketing Services Strategy
Harron & Associates developed with the US Navy, the USS Constitution Museum, and the National Park Service, a program to raise awareness about the 1997 bicentennial of the launching of USS Constitution, the oldest commissioned warship afloat. We promoted a series of 10 summer, turn-around cruises, aboard which were winners of a national lottery. Photos of winners on board CONSTITUTION were transmitted to their hometown newspapers, seeding a groundswell of interest in the ship's 200th birthday celebration.
For more information about the USS Constitution, please visit http://www.ussconstitution.navy.mil/.