Collateral Materials Development
The government of Portugal, its National Tourist Organization and its Port wine industry have all called on Harron & Associates to mount public relations and marketing campaigns in the US over the past 10 years. In 1990, we organized a four-day, "Boston Blitz" trade mission for a 38-member delegation of senior Portuguese officials. Participating in 20 events, the delegation made personal contact with more than 500 Boston business and community leaders. Media coverage, including a CNN Money Line interview, raised consumer awareness of Portugal as an investment opportunity and tourist destination.
For the Confraria do Vinho do Porto in 1997, Harron & Associates orchestrated programs in San Francisco and New York that reinforced the prestige and stature of Port wine. The tactics included auctioning off a case of Confraria Vintage to benefit the Mayor's Youth Fund in San Francisco and Literacy Partners in New York. Both Mayor Willie Brown and Mayor Rudolph Giuliani declared a Vinho do Porto Week in their respective cities. The doyenne of US gossip columnists, Liz Smith saluted the Confraria in her nationwide, syndicated column.
In 1999, Harron & Associates invited travel agents in California to "The Soul of Portugal," a series of seminars geared to re-introduce them to modern Portugal. Leaders in the Portuguese travel industry presented the country's latest offerings. In addition to an accompanying exhibition, we developed the seminar workbook, a take-home piece filled with practical information for attendees.
For more information about Portugal, please visit http://www.portugal.org/.