Portugal and IVDP
Event Management
Community Relations
Media Relations
Collateral Materials Development
The government of Portugal, its National Tourist Organization, and its Port wine industry have all called on Harron & Associates to mount public relations and marketing campaigns in the US over the past 20 years. In 1990, we organized a four-day "Boston Blitz" trade mission for a
38-member delegation of senior Portuguese officials. Participating in 20 events, the delegation made personal contact with more than 500 Boston business and community leaders. Media coverage, including a CNN Money Line interview, raised consumer awareness of Portugal as an investment opportunity and tourist destination.
 For the Confraria do Vinho do Porto in 1997, Harron & Associates orchestrated programs in San Francisco and New York that reinforced the prestige and stature of Port wine. The tactics included auctioning off a case of Confraria Vintage to benefit the Mayor's Youth Fund in San Francisco and Literacy Partners in New York. Both Mayor Willie Brown and Mayor Rudolph Giuliani declared a Vinho do Porto Week in their respective cities. The doyenne of US gossip columnists, Liz Smith, saluted the Confraria in her nationwide, syndicated column.
In 1999, Harron & Associates invited travel agents in California to "The Soul of Portugal," a series of seminars geared to re-introduce them to modern Portugal. Leaders in the Portuguese travel industry presented the country's latest offerings. In addition to an accompanying exhibition, we developed the seminar workbook, a take-home piece filled with practical information for attendees.
The firm has held wine tastings every year from 2001 through 2009 in several U.S. cities for the Instituto dos Vinhos do Douro e do Porto (IVDP). Most recently IVDP collaborated with Boston University's Elizabeth Bishop Wine Resource Center for an extremely successful and well-attended event.
For more information about Portugal, please visit http://www.portugal.org/.
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Anniversaries