Harron & Associates has worked closely with Parks Canada and the Nova Scotia Marketing Agency on several projects to promote different aspects of the province to New England. Harron & Associates choreographed the historic return of the Louisburg Cross. In 1745 a New England military force stole the cross from the Fortress of Louisburg on Cape Breton Island. It was presented to Harvard University in the late 18th century where it remained until 1995. Its restoration to Louisburg generated international coverage and has greatly increased attendance at the Fortress.
To promote trade and tourism between the province of Nova Scotia and New England, Harron & Associates mounted a three-day festival in 1998 spotlighting the first-ever Boston visit of the "Cat,"North America's fastest ferry. The super-sized, high-speed catamaran ferries cars and passengers between Bar Harbor, Maine and Yarmouth, Nova Scotia in just two hours and 45 minutes. An aggressive, pre-visit media campaign drew more than 18,000 people aboard the Cat for tours. Live Celtic music, Cape Breton artisans, and costumed animators of well-loved Nova Scotian figures, entertained visitors at the Charlestown Navy Yard and contributed to the success of the weekend-long travel fair.
Harron & Associates also ran two promotional campaigns throughout New England to attract college-bound, high school students to the colleges and universities of Nova Scotia. We organized visits to guidance counselors, held receptions for alumni of the Nova Scotia universities, and offered reporters interviews with Americans currently studying in Nova Scotia. Our efforts helped educate stateside students and their parents about the education alternatives available in Nova Scotia.
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